Planning - uniquely designed for each of your steps, ensuring a positive + long-lasting impact.
branding + messaging
We create the messages that grab your stakeholders’ attention and project one resilient “image” of your value proposition in their minds – your brand.
- Envisioning your vision into a solid, long-lasting, authentic brand
- Researching the perspective of your company, stakeholders and market
- Drafting messages that showcase your brand and attract key stakeholders
- Storytelling that engages audiences and leaves a visual impact for brand development
- Producing sustainable promotion loops to keep all informed of company happenings
- Advising you on the most efficient paths of brand communication, and influencer circles of industry and community opinion leaders
Our active presence in California’s trade scene and Silicon Valley’s tech scene allows us the relationships to be in the know of what’s news and of how to align your message with journalists’ publishing interests – making your message news.
- Creating your media plan and target media list
- Drafting proactive stories in pitch materials
- Engaging journalists through personalized communications
- Writing press releases, media advisories, op-eds, articles
- Scheduling and assisting media interviews and event briefings
- Organizing and staffing media tours and press conferences
- Reporting and analyzing media coverage and online metrics
- Media training
- Advertisement placement
- See Media Coverage
research + client development
We work with you to determine the clients you want and need to get your business to the next level. Through our targeted research, we provide you with the places you need to be and the people you need to know.
- Advising on where to go and who to meet based on research, correspondence and contacts
- Researching new markets and the associated investor climate
- Researching business contacts – potential clients + partners, stakeholders, investors
- Researching promotion outlets - speakerships, B2B meetings, partnerships, events
- Creating contacts lists, including media, potential clients + partners, investors + incubators, online advocates, community opinion leaders, new market influencers, conferences + expos, networking events, among others