Superbrands California 2018-2019 List Released

 
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Californians have spoken! The first “Superbrands California” list below, released on July 10, reveals the strongest and most valuable brands in the California market. This influential, internationally-recognized list spans 91 categories and includes 800+ brands.

The brands selected as “Superbrands California” are evaluated and graded by the Superbrands California Council and through online consumer research. Voting for the 2018-2019 brands took place on June 15-25, 2018. Council members based their votes on three criteria: public recognition and good reputation; long-term consistency and reliability; and corporate responsibility.

Additional tributes will take place at our invite-only Superbrands California Awards Ceremony slated for early 2019.

For more information on attending our Ceremony and joining Superbrands, email us at info@euronique.org.

Brands are listed in alphabetical order, not by ranking. Additional awards will be announced in 2019.

COUNCIL MEMBERS (2018-2019)

 

James P. Axiotis

Member, Academy Television Arts & Sciences; National Board of Directors, Producers Guild of America; Executive Producer, JPA Productions

Andy Cunningham

Founder and President, Cunningham Collective; Founder and Chair Emeritus, ZERO1

Derrick Daye

Managing Partner, The Blake Project; Publisher, Branding Strategy Insider

Gully Flowers

Judge, American Advertising Federation & Association of National Advertisers; Director of Strategic Alliances, Hustle

Penn Jones

Vice President of Advertising, Los Angeles Times

Marc Posch

Author, the Million Dollar Brand; Owner, Creative Director/Designer, Marc Posch Design; American Branding Association Los Angeles Chapter Liaison

Patrick Renvoise

Chief Neuromarketing Officer & Co-Founder, SalesBrain

Frances Turner, DBA

Adjunct Professor, Saint Mary's College of California, School of Economics & Business Administration; Assistant Professor of Marketing, Menlo College

Jack Uhalde

Director of Strategic Partnerships / Business Development, NBC Universal Inc.

Douglas Van Praet

Author, Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing; Founder and Chief Strategist, INTENT

Ronalee Zarate-Bayani

Chief Marketing Officer, Los Angeles Rams

 

 

 1.      Advertising & Marketing

Accenture Interactive

BBDO

DDB Worldwide

Deloitte Digital

Edelman

Leo Burnett

McCann

Mediacom

Ogilvy

Publicis Worldwide

Saatchi & Saatchi

 

2.     Aerospace & Defense

Airbus

BAE Systems

Boeing

Honeywell

Lockheed Martin

Northrop Grumman

Raytheon

Rolls-Royce

SpaceX

Teledyne Technologies

United Technologies

 

3.     Agribusiness

Blue Diamond Growers

Cargill

ConAgra Foods

Dole Food Company

Driscoll's

Foster Farms

Sun-Maid

Sunkist Growers

Tyson Foods

 

4.     Automotive

Audi

BMW

Cadillac

Chevrolet

Dodge

Ford

Honda

Hyundai

Jeep

Land Rover

Lexus

Mercedes-Benz

Mini

Porsche

Subaru

Tesla

Toyota

Volvo

 

5.     Automotive: Automotive Supplies & Services

Advance Auto Parts

AutoZone

BFGoodrich

Bridgestone

Goodyear

Jiffy Lube

Michelin

Midas

NAPA Auto Parts

Pirelli

Valvoline

 

6.     Automotive: Car & Truck Rental

Avis

Budget

Enterprise

Hertz

Thrifty

U-Haul

 

7.     Automotive: Rideshare Apps

Lyft

Uber

 

8.     Baby

Baby Einstein

BabyBjorn

Disney

Fisher-Price

Gerber

Graco

Huggies

Nestle

Pampers

Plum Organics

The Honest Company

 

9.     Beauty & Personal Care

Always

Aveeno

Band-Aid

bareMinerals

Bath & Body Works

Burt's Bees

Chanel

ChapStick

Charmin

Clinique

Colgate

Dior

Dove

Estee Lauder

Gillette

Kiehl's

Kleenex

L’Oréal

MAC Cosmetics

Neutrogena

Olay

Sephora

Suave

 

10.   Beverages (Alcoholic): Beer

Anheuser-Busch

Blue Moon

Bud Light

Budweiser

Coors

Corona

Dos Equis

Fat Tire

Guinness

Heineken

Miller

Modelo

Pacifico

Sam Adams

Tecate

 

11.   Beverages (Alcoholic): Liquor (Vodka, Gin, Rum, Tequila & Mezcal, Whiskey, Brandy, Liqueur)

1800

Absolut

Bacardi

Bailey's

Bombay Sapphire

Captain Morgan

Chivas Regal

Crown Royal

Don Julio

Grand Marnier

Grey Goose

Hennessy

Jack Daniel's

Jameson

Jim Beam

Johnnie Walker

Jose Cuervo

Kahlua

Ketel One

Patron

Remy Martin

Skyy

Smirnoff

Southern Comfort

Tanqueray

Tito's

 

12.   Beverages (Alcoholic): Wine

Beringer

Cakebread

Fetzer

Gallo

Gundlach Bundschu

Kendall Jackson

Opus One

Ravenswood

Robert Mondavi

Silver Oak

Stag’s Leap

Sterling

13.   Beverages (Non-Alcoholic): Bottled Water

Aquafina

Arrowhead

Calistoga Mineral Water

Dasani

Evian

Fiji

Kirkland Signature

LaCroix

San Pellegrino

Smart Water

VOSS

 

14.   Beverages (Non-Alcoholic): Carbonated & fruit, tea, vegetable drinks

7UP

Canada Dry

Coca-Cola

Dr. Pepper

Fanta

Honest

Lipton

Minute Maid

Mountain Dew

Ocean Spray

Odwalla

Pepsi

Seagram's

Snapple

Sprite

V8

 

15.   Beverages (Non-Alcoholic): Coffee

Blue Bottle

Dunkin' Donuts

Peet's Coffee

Starbucks

 

16.     Beverages (Non-Alcoholic): Energy & Sports Drinks

5-hour Energy

BODYARMOR

Gatorade

Glaceau Vitaminwater

Monster

Powerade

Red Bull

Rockstar

Starbucks

 

17.     Chemicals

BASF

Bayer

Chevron Philips Chemical

Dow Chemical

DuPont

ExxonMobil

 

18.     Construction

Bechtel

Devcon Construction

Fluor Corporation

Turner Construction

 

19.     Construction & Farming Equipment

Caterpillar

Hitachi

John Deere

Volvo

 

20.     Education: Executive Education & Training

FranklinCovey

Harvard Business School

Kellogg (Northwestern University)

Toastmasters

Wharton (University of Pennsylvania)

 

21.     Education: Free Online Education

Coursera

Khan Academy

Stanford Online

TED-Ed

 

22.     Education: Universities & Colleges

California Institute of Technology

California Polytechnic State University

Pepperdine University

Stanford University

University of California

University of Southern California

 

23.    Energy: Oil & Gas

Chevron

 

24.     Energy: Renewable

Edison International

GE Renewable Energy

SolarCity

 

25.   Energy: Utilities

Los Angeles Department of Water & Power

Sacramento Municipal Utility District

San Diego Gas & Electric

Southern California Edison

 

26.   Entertainment: Awards Shows

American Music Awards

BET Awards

Billboard Music Awards

Emmy Awards

Grammy Awards

The Academy Awards (Oscars)

The Golden Globe Awards

 

27.   Entertainment: Cinemas

AMC

ArcLight Cinemas

Century

Cinemark

IMAX

 

28.   Entertainment: Film Studios

20th Century Fox

Columbia Pictures

DreamWorks Pictures

Lionsgate Films

Lucasfilm

MGM (Metro-Goldwyn-Mayer)

Paramount Pictures

Sony Pictures

United Artists

Universal Pictures

Viacom

Walt Disney Pictures

Warner Bros. Pictures

 

29.   Entertainment: Online Streaming (Music, TV, Video)

Amazon Prime Video

Apple Music

Google Play

HBO Now

Hulu

iTunes

Netflix

Pandora

Spotify

YouTube TV

 

30.   Entertainment: Social Networking & Sharing Sites

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Skype

Snapchat

Twitter

WhatsApp

Yelp

YouTube

31.     Entertainment: Theatres & Venues

Dolby Theatre

Fox Theatre

Golden Gate Park

Grauman's Chinese Theatre

The Greek Theatre

The Hollywood Bowl

Walt Disney Concert Hall

 

32.     Entertainment: Theme Parks

Disneyland

Knott's Berry Farm

Legoland California

Monterey Bay Aquarium

Raging Waters

Santa Cruz Beach Boardwalk

SeaWorld San Diego

Six Flags Discovery Kingdom

Six Flags Magic Mountain

Universal Studios Hollywood

 

33.     Finance: Accounting & Tax Solutions

Accenture

Credit Karma

Deloitte Consulting

Ernst & Young

H&R Block

KPMG

McKinsey & Co.

PricewaterhouseCoopers

Turbo Tax

 

34.     Finance: Banks

Bank of America

Capital One

Chase

Citibank

First Republic Bank

HSBC

JP Morgan Chase

 

35.     Finance: Credit Cards

American Express

Bank of America

Barclaycard

Capital One

Chase

Citibank

Discover

MasterCard

Visa

 

36.     Finance: Online Payment Solutions

PayPal

Square

 

37.    Finance: Venture Capital

Andreessen Horowitz

AngelList

Google Ventures

Kleiner Perkins

Sequoia Capital

Y Combinator

 

38.     Finance: Wealth Management & Crowdfunding

Charles Schwab

E*TRADE

Franklin Templeton

Goldman Sachs

LendingClub

Morgan Stanley

TD Ameritrade

 

39.     Fitness & Gyms

24 Hour Fitness

CrossFit

Equinox

Gold's Gym

SoulCycle

YMCA

Zumba

 

40.   Food

Barilla

Best Foods

Betty Crocker

Campbell's

Chiquita

Del Monte

Dole

Driscoll's

General Mills

Heinz

Kind

Kraft Heinz Co.

Mars

Nestlé

Oscar Mayer

Post

Quaker

Sara Lee

Skippy

Smucker's

Tabasco

Uncle Bens

 

41.   Food: Snacks

Annie's

Blue Diamond

Clif Bars

Diamond of California

Frito-Lay

General Mills

Kashi

Kellogg's

KIND

Larabar

Nabisco

Nature Valley

Organics

Pepperidge Farm

Pillsbury

Pop Tarts

Quaker

SlimFast

Snyder's Pretzels

Welch's

 

42.   Food: Dairy

Ben & Jerry's

Chobani

Coffee Mate

Crystal

Dannon

Dreyer's

Haagen-Dazs

Kraft

Nestle

Sargento

Tillamook

Yoplait

 

43.   Food: Frozen

Amy's

Annie's

Bird's Eye

California Pizza Kitchen

DiGiorno

Foster Farms

Green Giant

Marie Callender's

Newman's Own

Pillsbury

Sara Lee

Stouffer's

Tyson

 

44.   Food: Chocolate

Ghirardelli

Godiva

Hershey's

Mars

Nestle

See's Candies

 

45. Gasoline Stations

76

7-Eleven

Arco

BP

Chevron

Costco

ExxonMobil

Phillips 66

Shell

 

46.     Household Cleaning

Arm & Hammer

Bounty

Cascade

Clorox

dyson

Lysol

Method

Mr. Clean

Simple Green

The Honest Company

Tide

 

47.     Insurance

21st Century

AAA

AFLAC

Allstate

Esurance

Farmers

Geico

Liberty Mutual

Mercury

MetLife

Nationwide

New York Life

Progressive

Prudential

State Farm

USAA

 

48.     Legal

Allen Matkins

Cooley LLP

Fenwick & West LLP

Gibson, Dunn

Jones Day

Reed Smith LLP

Sidley Austin LLP

 

49.     Management ConsultinG

Accenture

Bain & Company

Booz Allen Hamilton

Boston Consulting Group

Deloitte Consulting

Ernst & Young

KPMG

McKinsey & Company

Mercer

PricewaterhouseCoopers

Tata Consultancy Services

 

50.     Medical: Healthcare

Aetna

Anthem Blue Cross

Blue Shield

Cigna Health

Dignity Health

Health Net

Kaiser Foundation

UnitedHealthcare

 

51.     Medical: Over-the-counter

Advil

Aleve

Alka-Seltzer

Benadryl

Claritin

Flonase

Halls

Motrin

Pepto-Bismol

Sudafed

Tums

Tylenol

Vicks

 

52.     Medical: Pharmaceuticals, Biotech, Medical Equipment

Abbott

Amgen

Bayer

Bristol-Myers Squibb

Eli Lilly

Genentech

Gilead Sciences

GlaxoSmithKline

Johnson & Johnson

Merck

Pfizer

 

53.     Mining & MineralS

Alcoa

Argonaut Mining

California Gold Mining

Sutter Gold Mining

 

54.   News: TV News

ABC News

BBC World News

Bloomberg TV

CBS News

CNN

ESPN News

FOX News

MSNBC

NBC News

PBS NewsHour

The Weather Channel

 

55.   News: Online News

Bloomberg

Business Insider

BuzzFeed

CNN

Forbes

Google News

Los Angeles Times

NPR News

Politico

The Huffington Post

The New York Times

Washington Post

 

56.   (Non-Profits – to be announced)

 

57.   Office Supplies

3M

Avery

BIC

Brother

Montblanc

Office Depot / Office Max

Post-it

Sharpie

Staples

 

58.   Online Dating

eHarmony

Match.com

OkCupid

Tinder

 

59.   Online Marketing & PrintinG

Adobe Creative Suite

Eventbrite

Evite

GoDaddy

Squarespace

Ticketmaster

 

60.   Pets

Advantage

Fancy Feast

Friskies

Petco

PetSmart

Purina

 

61.     Postal & Flower Delivery

1-800-FLOWERS.COM

DHL

FedEx

FTD

ProFlowers

UPS

USPS

 

62.     Publishing (Magazines & Books)

HarperCollins

Meredith

National Geographic Society

Penguin Random House

Simon & Schuster

Time Inc.

.63.     Real Estate

Apartments.com

Berkshire Hathaway

CBRE Group

Century 21

Coldwell Banker

KB Home

Keller Williams

RE/MAX

Realtor.com

Sotheby's International Realty

Trulia

Zillow.com

 

64.     Restaurants: Dining

Applebee's

California Pizza Kitchen

Chili's

Chipotle Mexican Grill

P.F Chang's China Bistro

Panera

The Cheesecake Factory

The Old Spaghetti Factory

 

65.     Restaurants: fast food

Five Guys

Auntie Anne's

Burger King

Carl's Jr.

Chick-fil-A

Domino's Pizza

Dunkin' Donuts

El Pollo Loco

In-N-Out Burger

KFC

McDonald's

Panda Express

Papa John's

Pizza Hut

Subway

Taco Bell

Wendy's

 

66.     Restaurants: Fine Dining

Bouchon

Chez Panisse

The French Laundry

 

67.     Restaurants: Food Delivery Apps

Doordash

Grubhub

Postmates

Uber Eats

 

68.     Retail: Athletic

Adidas

Asics

Columbia

Dick's Sporting Goods

Lululemon

Nike

Puma

REI

The North Face

Under Armour

 

69.     Retail: Clothing

Abercrombie & Fitch

American Eagle

Ann Taylor

Anthropologie

Banana Republic

Calvin Klein

Chanel

Diesel

Express

Forever 21

GAP

GUCCI

Guess

H&M

Hollister

J. Crew

Jordan

Kate Spade

Levi's

LL Bean

Louis Vuitton

Michael Kors

Nike

Old Navy

Patagonia

Prada

Ralph Lauren

Urban Outfitters

Victoria's Secret

Zara

 

70.     Retail: Footwear

Adidas

Coach

Cole Haan

Converse

Crocs

Foot Locker

Nike

Reebok

Skechers

TOMS

Vans

 

71.   Retail: Home

Benjamin Moore

Brita

California Closets

Delta Faucets

KB Home

Kohler

La-Z-Boy

Sealy

Tupperware

Weber Grills

 

72.   Retail: Jewelry & Watches

Baccarat

Bulgari

Cartier

David Yurman

De Beers

Hermes

Kay Jewelers

Omega

Rolex

Samsung

Swarovski

TAG Heuer

Tiffany & Co.

Tissot

 

73.   Retail: Toys

Barbie

Fisher-Price

Hasbro

LEGO

Mattel

Monopoly

Play-Doh

Star Wars

 

74.   Retail Stores: Department Stores

Bloomingdale's

JCPenney

Kohl's

Macy's

Nieman Marcus

Nordstrom

Ross

Sears

TJ Maxx

 

75.   Retail Stores: Home Retailers

Ace Hardware

Ashley Furniture

Bed, Bath & Beyond

Best Buy

Cost Plus World Market

Crate and Barrel

Home Depot

IKEA

Kirkland's

Pier 1 Imports

Restoration Hardware

Target

Walmart

76.     Online Retailers

Amazon

Apple

Best Buy

Costco

eBay

Etsy

Groupon

Macy’s

Overstock

QVC

Target

Walmart

Zappos

 

77.     Supermarkets & Pharmacies

Albertsons

BevMo

Costco

CVS

Ralphs

Safeway

Smart & Final

Target

Trader Joe's

Walgreens

Walmart

Whole Foods

 

78.     Shipping

COSCO

Maersk Line

 

79.     Sports Teams (Professional)

Golden State Warriors

Los Angeles Chargers

Los Angeles Clippers

Los Angeles Dodgers

Los Angeles Lakers

Los Angeles Rams

Oakland Raiders

San Francisco 49ers

San Francisco Giants

 

80.     Staffing & Job Search

CareerBuilder

Korn Ferry

LinkedIn

 

81.     Technology

Adobe Systems

Airbnb

Apple

Cisco Systems

Dell

Dropbox

eBay

Electronic Arts

Facebook

Google

Hewlett-Packard

IBM

Intel

Intuit

LG

LinkedIn

Netflix

Oracle

PayPal

Pinterest

Salesforce

SAP

Sony

Twitter

Uber Technologies

Yahoo

Yelp

 

82.     Technology: Cloud Storage & File Sharing

Dropbox

Google Drive

iCloud

WeTransfer

 

83.     Technology: Electronics (Home & Personal)

Apple

Black & Decker

Bose

Cuisinart

dyson

KitchenAid

LG

Maytag

Nikon

Nintendo

Panasonic

PlayStation

Samsung

Whirlpool

 

84.     Technology: Electronics (Office)

Apple

Bosch

Dell

Google

Hewlett-Packard

Intel

Microsoft

Samsung

 

85.   Technology: Mobile Devices

Amazon Kindle

Apple iPad

Apple iPhone

Google

LG

Microsoft Surface Pro

Samsung Galaxy

Sony

 

86.   Technology: Wearables

Apple

Fitbit

Garmin

Under Armour

87.   Technology: Wireless Carriers & TV/Internet Providers

AT&T

DIRECTV

DISH

MetroPCS

Sprint

T-Mobile

Verizon

Xfinity

 

88.   Travel: Airlines

Alaska Airlines

American

Delta

JetBlue

Southwest

United

Virgin America

 

89.   Travel: Hotel Chains (2-3*)

Best Western

Courtyard by Marriott

DoubleTree by Hilton

La Quinta Inn

Motel 6

Super 8

Travelodge

 

90.   Travel: Hotel Chains (4-5*)

Fairmont Hotels

Four Seasons

Hilton

Hyatt Regency

JW Marriott

Sheraton

The Ritz-Carlton

The Westin

W Hotels

 

91.   Travel:  Online Travel Booking Sites

Airbnb

Booking.com

Expedia

Hotels.com

Hotwire

Kayak

Priceline.com

Travelocity

Trip Advisor